Amazon Whisperer

My company Stud-ease has one primary revenue driver and that is based upon monthly subscriptions. The way my company works, for all of you first time blog visitors, is you go to our website and take a FREE Learning Style Assessment Quiz. This will determine the way that you study best and will customize studying tools that will complement the way you retain information. The monthly subscription comes into play once you decide to join and will give the customer access to online tutors and tutorials along with studying tips and exercises that will help you study efficiently for a wide range of college subjects. 

The next thing I think my customer base would want is a special studying program for Med School exams, Law exams, Accounting exams etc. Some majors offer entrance exams to get into their college and some exams are certification exams that are crucial to students careers. The main focus of my business previously was college courses and learning how to adjust to college exams. This extension would focus on specific subject area exams and creating a course that would adapt to your specific learning style and way of information retention. This would also extend the usefulness of my proprietary Learning Style Assessment Quiz and would perhaps reach into a new target audience.

The product I found on Amazon that has a similar offering to my product is a CPA Exam Review for Dummies. This product runs approximately $23 and includes registration tips along with reviews of the four areas of the exam. This product claims to be a great tool to provide an overview of what the exam is like and includes practice questions. This product's rating is 3.9 out of 5 stars on Amazon. One of the negative reviews online stated that the target market for this text is unclear and that the product doesn't go into much depth on the topics. Others stated that the book was great for the price considering some test takers spend hundreds of dollars on more advanced courses and products. Another reviewer actually said this product gives customers an access code to a free one month trial for more online tips and problems. I would never have known this since that part of the product is not advertised anywhere in the product description. 

My company would offer this resource a bit differently. For starters I would offer it exclusively online that way it would allow me to utilize the customer's learning style into the course. I think one thing I learned from the reviews is that it might be possible to partner with a textbook company and offer free trials when the product launches in order to gain some traffic and knowledge about my product. I would also try and hire a few tutors or perhaps even students who have passed to add to the content my course would offer. As I stated before this product extension would extend my target customer base and create loyalty within my company, being a one-stop shop for all college students studying needs.