My Unfair Advantage

My Resources:

1. Personal Story - My struggle in trying to find a way to study that is effective for me when coming to college is valuable to my company because others will be able to relate to my struggle. It is rare to me and I'm sure others will have similar stories. No one is able to copy my story since it belongs to me and no one can take my experience from me either. 
2. Leadership - My leadership skills are essential to my company because in order to run a successful business you must be able to communicate clearly and lead your employees and company into the future. Many people have leadership qualities so I wouldn't classify this resource as rare but it is specific to me. So although others can have this resource my way of doing things makes it not easily copied. 
3. Learning Style Quiz - This would have to be one of the most valuable resources my company has since it differentiates me from my competitors. With my background in psychology courses and the contacts I have made it would be difficult for other companies to copy my exact learning style quiz and without the quiz it would be hard to copy my business format. It is something no one else is really utilizing and makes it a rare resource. 
4. UF Business Degree - A business background and degree is valuable to anyone wanting to start their own business. You can get a business degree from anywhere making it substitutable, however as a top tier business school a UF degree is a valuable part of my future resume.You can't copy the degree and knowledge you gain from UF.   
5. Access to Potential Employees - As a transfer student I have access to college student bodies both in Gainesville and in Tampa. This will allow me to hire potential tutors for a variety of college classes as well as advertise in these locations. This is a valuable resource to get my company started and can't be substituted for any similar resource. These two locations will allow me to have two locations to begin with and provide jobs in those areas. 
6. Creativity - My creativity is not something that can be copied or made a substitute for. As a musician I have creativity flowing inside me nearly all the time as I try to make new renditions of old tunes and write new songs. This is beneficial to my company because my business is diverse and tries to reach a diverse range of people based upon how they learn best making it a valuable necessity in my target market. 
7. Technology Era - The technology that is readily available in this day and age such as the internet and apps is very valuable to my company. It is not rare since it is the world wide web and many people have access to it. You can't really have a substitute for this resource or copy this resource since it is already solidified and used by millions regularly. 
8. Passion for Helping Others - As a service company for others wanting to help others succeed is valuable to your company and some can argue even rare. In this day in age many companies can focus more on the bottom line and less about genuinely wanting to help others. This is something that can't necessarily be copied or substituted for anything else. 
9. Organizational Skills - This is one of the best skills I possess and as a potential CEO of my company a very valuable resource. There are many people who have this skill so I would not classify as rare necessarily but there is no substitute for organization and order. 
10. Feedback About Business - The customer interviews and the comments I have received from others about this potential business idea is vital in the startup stages of my company. It is something that there is no substitute for in terms of genuine market feedback and is valuable to my company. It is also specific to my company which can classify it as rare and inimitable. 

My Top Resource:

It was actually really difficult to narrow down one resource that is most important to my company, but after some evaluation I would say the Learning Style Quiz is my top resource. It is the piece that sets me apart from my competition and is the secret success to my company. Everybody retains information differently and discovering the way you learn is the key to unlocking the best study habits for you.