Idea Napkin No. 2

I am someone who gives 150% to every single thing I do. When I commit to doing something I am not the type of person who halfway does it or back out of my commitments.  I am someone who is also extremely organized which benefits me greatly. I am often times the person that people ask to do things that need organization which is something I enjoy doing. If I chose to make this studying company a reality I would devote a lot of my time and energy to making sure this company would be successful. Although I think this company is a great concept I'm not sure if I would be the right person to run the day to day operations because I don't necessarily have the passion for this specific product. There are so many other dreams and aspirations I want to pursue, one of which would be  opening my own music store and teaching lessons to all ages. I think a part of entrepreneurship that can sometimes be neglected is passion.

The specific product that I have been conceptualizing and thinking through is my company called Stud-ease. It is a pretty simple concept that can be used either online or through our app. How it works is you first take a free survey that will determine which way you study best based on a variety of things about you. You will be grouped into one of three categories: the visual learner, auditory learner, or kinesthetic learner. After you receive your results you will have an option to purchase your studying package which we provide specifically for you. This package offers a variety of services that includes online tutors, videos and study tips for every subject imaginable all of which is personalized to your learning style. I have first hand experience with the struggle students face in finding a way to study for exams, especially in the leap from high school to college. Everyone retains information and learns differently and finding the most optimal way of studying should be evaluated on an individual basis.

This product is specifically aimed at students. There isn't really a specific age range since anyone who is classified as a student can benefit from the study tools my company provides, but I am going to target the high school seniors and the college aged students the most. The biggest struggle I had was from high school to college and in my customer interviews many people agreed with me.

With the competition that students face today in trying to get into college getting good grades in high school and on pre college tests, ACT/SAT, have become so much more important. High school seniors have so much pressure to succeed on these exams and knowing how they study best is crucial to this success. Learning how to retain new information can be beneficial for all collegiate age groups as well, from the first year college freshman to the student pursuing their doctorate. Although the class subject might change, the way that everyone learns is consistent.

One thing that I believe sets my company apart is the focus that I place on the individual student's learning style. Whether someone is visual, auditory, kinesthetic learner, or a little bit of each the free test evaluation will offer programs and tips that are adapted to how you best learn. For example diagrams and charts, no matter how organized, are not going to connect with someone who understands through listening to someone explain a concept to them. My program will help pinpoint how you learn best and adapt a study plan just for you.

I think that the concept I have created is realistic and something that I have not actually heard of before. I actually wish it existed when I transitioned to college because I would have learned how to study more efficiently so much sooner. I think creating tools and plans for each type of person may take time and research but is something that can be achieved. The only aspect of this company that creates pause is the market I would be attempting to enter. There are a lot of big name players in the studying and education space and if I didn't capture the market quickly they could create something similar to my concept. 

Based upon the feedback I received the first thing I had to address in my revised idea napkin was the how. I had multiple people comment that they didn't understand how my company would operate and looking back at my first idea napkin I can see why there was confusion, so I added more detail to my second paragraph. I also had questions concerning how I was going to differentiate myself from others in the market. I was able to address this question by adding a few more details about that topic as well in my second paragraph. My third paragraph needed editing as well, since my first idea napkin I narrowed who my customer was going to be and needed to correct that in my second idea napkin. Another part of the feedback that I received was actually positive in the fact that many of the commenters thought my product was a good idea and something they struggled with. This further confirmed that there was indeed a market for my product in my target customer base. The last thing that I really took away from the  first idea napkin was that I needed to speak clearer with less words in conveying my idea in order to keep the reader interested without all of the fluff of extra words which is why I retracted some previous lines from my first idea napkin.